How to create ambassadors

Ambassadorship is a very good example. Employees that are engaged and proud of their workplace are invaluable for the company. They continuously promote and draw attention to the company’s values and culture, a positive spin of “Employee word of mouth”. This will not only strengthen the company brand but also attract potential talent, which typically is a costly investment. But ambassadors don’t show up out of the blue. They are the results of a culture in which people feel a sense of pride.

Here are 3 recommendations to create ambassadors in your workplace:

• Be clear about what you stand for and provide concrete examples of what it entails. This includes values and mission.
• Recognise and boost your employees, both internally and externally. Did someone do a great job? Tell everyone. Did you land a big new client? Announce it externally.
• Encourage the use of social media to share your culture with others. Are you attending fun events? Post some pictures on instagram.
• Ambassadors are a sign of a healthy company culture and a great way to show the human side of your brand. If you don’t focus on your culture, employee may become disengaged (passive) or actively disengaged - which means they may speak badly of you when asked, harming your reputation.